Athletiks: A New Image, A Renewed Purpose

Athletiks has entered a new phase, with a completely renewed image that reflects our commitment to the sports community. After a year of connecting people through sports, we wanted to evolve to become even more accessible, dynamic, and inspiring.

This change is not just about a new logo or color palette. It’s a deep transformation aimed at making the Athletiks experience smoother, more modern, and more connected.

Why did we make this change?

After listening to our community and analyzing how social sports have evolved, we saw the need to update our identity to be even more aligned with what we represent: team sports, real connections, and constant movement. We want the platform to reflect the vitality and energy that characterize every workout, outing, or race.

The team behind the change: Setze Studio

We are excited to present this rebranding, made possible through collaboration with Setze Studio, a creative studio based in Barcelona specializing in creative direction, visual identity, and digital design. Setze Studio understands perfectly the importance of a solid visual identity and has worked with us to create an image that represents the essence of Athletiks.

With a methodology based on concept and experimentation, Setze Studio has explored new forms of communication and visual languages to bring to life a distinctive and cohesive identity.

What changes with the new Athletiks?

1. New logo, new visual identity:

Our new logo symbolizes the connections between people, teams, and communities. It’s designed to represent constant movement, connection, and collaboration, which define team sports.

2. New color palette:

We’ve introduced energetic and fresh colors, like royal blue, tangerine, and lime green, which bring new visual energy to the platform, making it more vibrant and attractive.

3. Modern and functional typography:

With a combination of impactful and easy-to-read fonts, we want to ensure that navigation and interaction with the app are smooth and enjoyable.

What stays the same: our mission

Despite the image change, our essence remains the same: fostering connection and the joy of sports in the community. We want the sports community to continue finding new training partners, creating events, and being part of an active and dynamic community.

Exploring the future of Athletiks

This image change is just the first step. Over time, we will introduce new features to the app to facilitate event creation and connection between athletes. Athletiks will continue to evolve to be your go-to tool in the world of social sports.

Join the New Athletiks

With this new visual identity, we invite you to discover the new Athletiks. Keep connecting with other athletes, create new memories, and enjoy sports like never before.